When design-to-code became a commodity, I had two options: go wider and compete with everyone, or go deeper and become the one person agencies call for the work that still needs a specialist.
PSDgator started in Thessaloniki in 2007 with a simple promise to agencies: send the design, get back clean, pixel-accurate code — quietly, under your name, on time. That promise held for nearly two decades and more than ten thousand projects, for studios you've never heard of and brands you have: Fiverr, 99designs, 3M, Grant Cardone, Viddyoze, WishList, eFront, Moosend.
Along the way the work changed. Design-to-code got cheaper every year — page builders, then templates, then AI — until it stopped being something an agency needed a specialist for. But the requests that kept coming back were different: the WooCommerce store that couldn't get fast no matter what was installed, the checkout that stopped taking payments after an update, the compliance question nobody on the team could answer, the "cleaned" site that got hacked again. Every one of them was WooCommerce. Every one of them needed judgment, not a tool.
So PSDgator went deeper. Same name, same person, same phone number — one platform, one kind of client, and a service list built around what no plugin, converter or AI agent can safely do to a live store. Not wider. Deeper.
